Increase in Daily Bicycle or Walking Trips

In the collection of data on the number of bicycle trips, the automatic bicycle counters (e.g. pneumatic tubes laid across the roadway, piezo-electric sensors embedded in the roadway) can be utilized to estimate the total number of users along a route section. Additionally, human or mechanical counts and labor-intensive surveys are used to gather data on the number of bicycle trips. Cameras an also count cyclists, some even with automated user identification, like the monitoring system for automobile traffic.
Data can also be collated from surveys, such as the National Household Travel Survey or the use of administrative data, such as school enrollment data, to infer how many trips are being made by bike or on foot.³

Transport Scotland Organization

Transport Scotland is a national transportation organization for Scotland that carries out the transportation vision of the Scottish Government. The group seeks to increase the number of individuals who choose active transportation for short, daily excursions to enhance health and the environment. In order to encourage more people to walk and bike more often, Transport Scotland provides grants to organizations for the construction of infrastructure and behavior modification initiatives (such as mapping, signage, route information, cycle training, cycle lending programs, and guided walks).

https://www.transport.gov.scot/active-travel/about-walking-and-cycling-policy/